Marketing Your Home - E.J. Johnson

The real estate market has changed dramatically. Sellers no longer drive the negotiation process with buyers. There are many more homes for sale in the local Lexington area which means increased competition in the eyes of prospective buyers. Homes that are priced too high and that don't get the attention of buyers will have increased days on market. What does this all mean? For sellers, now's the time to reflect on the value of their home and reset expectations about how much equity can be gained. For buyers, today's the day to take advantage of the local inventory and increased buying power.

As a business professional with over 14 years of real estate experience, I have the fundamentals and skill-set to sell your home in any real estate market. I can build a solid marketing plan to sell your home on your terms. Do you want your home "listed" or do you want it "SOLD"? I have one of the most comprehensive marketing programs in the area and my Number 1 goal is to SELL EACH home that I market.

Your customized marketing plan will encompass the following:

DVD Videos for Sellers:
- Pricing Your Home to Sell, Preparing Your Home to Sell
Entry in the Lexington Bluegrass Association of Realtors - Multiple Listing Service
Custom designed yard sign (with rider sign depicting online virtual tour)
Agent Website:
- Visual Internet Tour
- Online Quick Links to request Full Color Brochure (via automatic e-mail)
- Text message automatically sent to agent anytime a potential buyer links to brochure
Full color feature brochure in home
Target marketing (computer search, Preferred Home Buyer Program, mailing list)
Lexington Herald - Leader
Custom postcard campaign — mailed to neighborhood, buyers network, premier agents database
Feature brochures distributed to area offices/agents
Over 40 websites around the world (see below)